A common mistake some people make when promoting a Telegram group or channel is prioritizing membership growth instead of fostering the attention of existing members. Often, people focus on getting people to join the channel using misleading information or attractive hooks.
This is an unproductive approach as these members will not stay or help you bring in new customers. Having truly engaged members is equally as important as having good quality content that's relevant to your niche or audience.
Using proven tactics to promote Telegram groups or channels may not increase membership numbers drastically, but it will help to get genuine attention and engagement from people that are actually interested in your brand, product, or service.
This article will focus on some proven ways you can use to promote Telegram channels and groups. However, keep in mind that attracting people to your Telegram groups and channels will not be efficient unless they remain members. The only way to achieve this is to offer high-quality content.
Leverage your brand's exposure across social media
Promoting a Telegram channel or group through social media can help you take advantage of the presence you've already built around your brand, products, or services.
Some of the best tactics you can use when leveraging social media when promoting your Telegram channel or group are:
● Pasting your group or channel link in your bio
Make it one of the first things your audience sees. New followers and those that already follow you should see the links as soon as they open your Twitter or Facebook profile. Although Telegram is widely known these days, you can add instructions and steps to join your group/channel for users who don't have the app installed yet.
● Sharing your channel or group link occasionally
Remind your social media audience about your Telegram groups and channels, but don't spam. Sharing the link from time to time and sharing engaging content will make your audience eventually go to the app. Make sure they understand the advantages of joining your Telegram groups and channels compared to the benefits they're already getting from the other social media platforms you use.
● Create contests, offers, and giveaways
Another effective way to promote a Telegram channel or group is to offer rewards for joining and sharing. This should be done cautiously and purposefully as the goal is not the number of members but to attract people genuinely interested in your channel or group content.
Some Telegram subscription bots, like the InviteMember Bot, can even issue Access Codes that you can give as free coupons for entering private paid groups and channels.
Reach your target audience with influencers and communities
Places like Reddit subreddits, Clubhouse rooms, or other Telegram groups or channels are some of the most common spaces where you'll find communities strongly tied together by common interests.
Besides being in these places and interacting with the communities, reaching out to influencers will also help you get noticed by people who might haven't otherwise. Look for ways to collaborate with influencers or relevant community administrators.
For example, the owner of a Telegram channel focused on cryptocurrency trading and education should seek enthusiasts that value information regarding cryptocurrencies. This kind of audience can be found in crypto communities gathered in subreddits and Telegram groups.
Consider that big influencers and communities are usually reluctant to deal with small startup projects. At the same time, working with micro-influencers and smaller communities typically have benefits such as improved authenticity and higher audience engagement rates.
Understand the search intent of your audience
SEO (search engine optimization) can help you attract potential customers making your content available to anyone looking for it on Google, Bing, and other search engines.
Knowing your audience's search intent and the search queries they use will help you optimize your Telegram channel or group to be displayed on the first page of the search engine. The channel name and the latest posts must be relevant for your target search keywords.
Another promising tactic is creating and posting blog articles optimized for your search intent. The blogs should include links to your Telegram channel or group.
Numerous SEO tools are designed to give you complete analytics and insights regarding your potential customer's searching habits.
Use paid ads to reach a wider audience
Once you've built a reputation for delivering good quality content in your Telegram groups and channels, you might want to consider investing some money in advertisements to reach an even wider audience.
Unlike paying for members or followers, ads in web browsers or social media platforms can help you get noticed by potential customers you haven't reached organically yet.
If done correctly, an advertising campaign can bring lots of potential customers to your Telegram channels and groups, but remember, they will not become actual members if the quality of your content isn't what they expected.
Advertisement platforms like Google Ads and Facebook Ads will provide you with complete analytic toolsets and insights that you can use to fix your segmentation or even to help you know how engaging your content is.
Suppose you are from the crypto or gambling space. In that case, you should be looking for crypto and gambling ad networks as traditional ad platforms (Google Ads, Facebook Ads, Twitter etc.) impose significant ad content restrictions.
Telegram groups and channels provide some exciting business opportunities these days. With platforms like InviteMember, which lets you monetize your Telegram channel or group, having more members has become critical. There're many “grey” practices for promoting a Telegram group or channel out there. However, you can make your groups and channels grow steadily by following proven tactics.