The Telegram Ads platform is a powerful tool that lets channel owners with more than 1,000 subscribers send sponsored messages right to their audience. This system makes it easy to create, run, and track advertisements across Telegram’s many channels. It offers a simple way to reach more people on the platform.

Keep reading our guide to learn all about the Telegram Ads Platform and start advertising in no time!

What are Telegram Ads?

Telegram Ads are digital ads that stand out because they are private, easy to use, and fairly reward content creators. Unlike platforms like Google or Facebook, Telegram does not use your private data to decide who sees the ads. Instead, ads are shown only in relevant channels. This makes sure that the ads reach people who are already interested in similar things, making them more effective and private.

In the past, only big advertisers could afford to use the platform because it required a minimum budget of two million euros. Now, the cost has been reduced a lot. You can start advertising with just one Toncoin, so you don’t need Telegram ads agency to manage your ads anymore.

This feature is unique because it lets advertisers manage their budgets and make changes to their ads anytime in the app. Also, content creators on Telegram get a big bonus. They earn 50% of the money from the ads shown in their channels, which is the best deal you can find on any social media platform.

How to Create a Telegram Ad

Follow these steps to start advertising in Telegram:

1. Log-In

To access the Telegram Ads platform, you first need to log in:


Telegram Ads Log In

  1. Visit the Telegram Ads website.
  2. Enter the phone number associated with your Telegram account.
  3. You will receive a verification message in your Telegram app, which you must confirm to login to the platform.
  4. Select a personal account or create an organization based on a group or channel to create your ad or manage your budget.

Telegram Ads Choose account

2. Create Your Ad Based on Telegram Guidelines

Creating effective ads on Telegram involves following specific guidelines to ensure that your ads are appropriate and engaging:

Telegram TON-based Ads (
  • Ad Format: Your ad should consist of concise text, up to 160 characters long, and a call-to-action button linking to your destination. Ensure your ad is clear and direct to attract user interest.
  • Editorial Requirements: Your ad text must be free of profanity, bad punctuation, and unclear messaging. It should be straightforward, using proper spelling and grammar to convey your message effectively.
  • Link Format: Include only permissible links in your ad. These should direct users to Telegram channels, bots, or specific posts within Telegram. External links are not allowed.
  • Destination Requirements: The destination, such as a Telegram channel or bot, must be active and provide a good user experience. It should have a profile picture and a filled-out description or 'about' section to ensure it looks credible to potential clickers.
  • Prohibited Content: Avoid content that is violent, sexually explicit, deceptive, or infringes on copyrights. Also, steer clear from promoting gambling, drugs, or any content that could be considered illegal or harmful.

3. Set a Cost-Per-Mile (CPM)

Set the CPM for your ad, which is the cost per thousand views. While the minimum CPM on Telegram is 0.1 Toncoin, which initially covers 1,000 impressions, actual CPM rates may increase depending on the popularity of the selected channel and the competition for ad space. In high-demand channels, the cost to achieve the same number of impressions may be higher, reflecting the greater value of advertising in these spaces.

4. Choose Channels

Select the channels where your ad will be shown:

  • Choose channels that align with the interests of your target audience to ensure your ad reaches the right viewers.
  • You can search for channels by name or browse through categories to find a suitable match.

Telegram Ads Budget and Management

Managing your budget and ads on the Telegram Ads platform is very important for optimizing your campaigns and achieving better results. Here’s how to manage your funds, edit your ads, handle multiple accounts, and understand metrics.

Add Funds

To initiate an advertising campaign on the Telegram Ads platform, the minimum budget required is 0.1 Toncoin. To fund your advertising campaigns on Telegram, follow these steps:

  1. Log into your Telegram Ads account.
  2. Navigate to the 'Manage Budget' section.
  3. Click on ‘Add Funds’.
  4. Choose your preferred method of payment and enter the amount you wish to add.
  5. Follow the on-screen instructions to complete the transaction.

Adding funds to your account allows you to set budgets for your ads and ensures that your campaigns can continue running without interruption.

Edit Your Telegram Ads

Once your ad is created, you might need to make adjustments. Here’s how you can edit your ads:

  1. Go to your Telegram Ads dashboard.
  2. Find the ad you wish to edit and select it.
  3. You can change the ad’s text, links, and CPM, but remember that targeting parameters cannot be altered once the ad is created.
  4. After making the necessary changes, save the updates to ensure the modifications are applied.

Editing your ads allows you to refine your message or respond to changes in your marketing strategy as you analyze results or change directions.

Manage Your Accounts and Organizations

If you have multiple accounts or manage ads for different organizations, switching between them is straightforward:

  1. Click your name or the organization name in the top-right corner of the Telegram Ads dashboard.
  2. From the dropdown menu, select ‘Switch to …’ and choose the account or organization you wish to manage.
  3. This feature allows you to maintain separate campaigns and budgets for different channels or organizational needs.

Managing multiple accounts and organizations from a single dashboard makes it easier to oversee larger advertising strategies.

Metrics and Statistics

Understanding the performance of your ads is key to improving your campaigns. Here’s what you can track:

  1. Views: The total number of times your ad has been seen.
  2. Interactions: How many times users have clicked on your ad.
  3. Conversion: The number of actions taken, such as joining a channel or starting a bot, after viewing your ad.

Access these metrics from the 'Statistics' tab in your ad dashboard. Analyzing these statistics helps you understand what works, what doesn’t, and how to adjust your ads for better performance.

How to Monetize Your Channels with Telegram Ads

Making money with your Telegram channel is becoming easier and more effective. Tools like InviteMember allow owners of private groups or channels to earn money through subscriptions. At the same time, Telegram continues to add features that help owners of large public channels monetize.

This section will guide you on how to use Telegram Ads to start generating revenue from your public channel. If you want to monetize your private groups or channels, you can check this other article.

Revenue Sharing Model

As of today, Telegram has launched one of the most generous reward systems in social media history. Owners of public Telegram channels that have at least 1,000 subscribers are eligible to receive 50% of the revenue generated from ads displayed in their channels. This initiative aims to support creators by offering them a substantial share of the ad revenue, thereby encouraging quality content creation and active channel management.

Telegram rewards for creators (

How to Participate

To start earning from Telegram ads, you need to:

  1. Ensure your channel has at least 1,000 subscribers.
  2. Opt-in to display ads in your channel settings under the 'Monetization' tab.
  3. Ads will automatically start appearing in your channel based on the relevance to your content and audience.

Withdrawing Your Earnings

Telegram makes it straightforward for channel owners to access their earned revenue:

  • Go to Channel Settings > Statistics > Monetization to view your channel’s monetization stats.
  • Withdraw your earnings in Toncoin with no fees, or reinvest them into buying ads, acquiring collectible usernames, or hosting Premium giveaways.
  • Withdrawals are processed via Fragment, using Toncoin, which is known for its low fees and high transaction speeds. This ensures a smooth and efficient transaction process.

Advantages of Telegram’s Monetization

  • Transparency and Fairness: With a 50% revenue share, Telegram offers a transparent and fair compensation model that directly benefits the creators.
  • Control and Reinvestment: The earnings from ads can be reinvested back into the platform to grow your channel further or can be withdrawn without any additional charges.
  • Privacy-Conscious Advertising: Unlike other platforms, Telegram ads are not based on user data but are shown based on the context of the channel, which respects user privacy and ensures ads are relevant and non-intrusive.

Why is Telegram Ads a Good Platform

Telegram ads differ from those on other platforms because they:

  • Appear only in large public channels.
  • Do not intrude into personal chats or other private areas of the app.
  • Support the channel owners directly, contributing to a sustainable model of content creation.

Additionally, for those users who prefer an ad-free experience, Telegram offers the option to subscribe to Telegram Premium, which not only removes ads but also unlocks a host of exclusive features.


The Telegram Ads platform offers a unique and effective way for channel owners to reach their audiences and monetize their content, all while upholding Telegram's commitment to privacy and user respect. With the introduction of revenue sharing, Telegram has positioned itself as a leader in supporting content creators financially, ensuring that they receive fair compensation for the ads displayed on their channels.

As Telegram continues to innovate and expand its features, the platform remains an attractive choice for digital advertisers looking to invest in a privacy-conscious environment. Whether you're a small independent creator or a large corporation, Telegram Ads provides the tools you need to create impactful advertising campaigns that resonate with your target audience.